Privacy policy

Plain English summary

We know how important your family’s privacy is. Here’s the short version of how we look after your information:

  • You stay in control: Parents decide what data is shared. We don’t collect anything directly from children.
  • We keep it safe: Your details are stored securely and never sold to anyone.
  • We only use it for what you’ve agreed to: For example, replying to your enquiry, setting up your account, or sending updates if you’ve asked for them.
  • You can change your mind anytime: Unsubscribe from emails, ask us to delete your details, or update your info whenever you want.
  • We’re UK-based: Your data is handled under UK GDPR rules.
  • Questions? Email us at [email protected].

For the full details (the legal bit), see our full privacy policy, below:

Privacy Policy

Last updated: 13.09.2025

Sayph (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website and services.


1. Who we are

  • Company name: Sayph (Sayph Ltd trading as Sayph)
  • Company number: 16257472
  • Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
  • Contact email: [email protected]

We are the data controller for the purposes of the UK General Data Protection Regulation (“UK GDPR”).


2. What personal data we collect

Depending on how you interact with us, we may collect:

  • Contact details (e.g. name, email, phone number) when you submit a form or join our waiting list.
  • Account/parent app details (if you register for an account in future).
  • Child device details (such as phone number, usage settings) — managed by the parent only.
  • Technical data (IP address, browser type, device information).
  • Marketing preferences (whether you consented to updates).

We do not knowingly collect personal data directly from children. Parents/guardians control what information is shared.


3. How we use your personal data

We use your information to:

  • Provide and manage our services.
  • Respond to your enquiries and support requests.
  • Improve our website and user experience.
  • Send you updates and marketing (only if you have opted in).
  • Meet our legal obligations.

We will never sell your data.


4. Our lawful basis for processing

Under UK GDPR, we rely on one or more of the following lawful bases:

  • Consent (e.g. when you sign up for marketing emails).
  • Contract (e.g. providing you with a Sayph phone or parent app).
  • Legal obligation (e.g. tax or regulatory requirements).
  • Legitimate interests (e.g. improving services, preventing fraud).

5. How long we keep your data

We keep personal data only as long as necessary:

  • Contact form enquiries: up to 12 months.
  • Customer accounts: for as long as the account is active, plus 6 years afterwards for legal/accounting purposes.
  • Marketing preferences: until you withdraw consent.

6. Who we share your data with

We may share data with:

  • Service providers (e.g. hosting, email, CRM) under strict data processing agreements.
  • Regulators or legal authorities if required by law.
  • Potential business partners, but only in aggregated/anonymised form.

We only use providers that comply with UK GDPR or equivalent safeguards.


7. International transfers

If data is transferred outside the UK (e.g. to a cloud provider in the US), we ensure it is protected by UK-approved safeguards, such as standard contractual clauses.


8. Your data protection rights

You have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data (in some cases).
  • Object to or restrict processing.
  • Withdraw consent at any time (e.g. unsubscribe from marketing).
  • Complain to the Information Commissioner’s Office (ICO) if you are unhappy (ico.org.uk).

9. Security of your data

We take appropriate technical and organisational measures to protect your personal data, including encryption, access controls, and regular audits.


10. Cookies and tracking

We use cookies to improve your website experience. You can control cookies through your browser settings. See our [Cookie Policy] for details.


11. Contact us

If you have questions about this Privacy Policy or how your data is handled, please contact:

[email protected]
Sayph Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ